5 new colors just dropped

Guayabera Libre

Game-changing wrinkle-resistant guayabera protected by TexShield®
back for seconds

new whataburger collection

Whataburger and Texas Standard once again celebrating the spirit and pride of the Lone Star State.
Introducing the

Drifter Shirt

100% cotton, bold chainstitch embroidery, and a fit that stands out.

Tejas Guayaberas

A modern Texas take on a classic.
introducing the new

Traditions Polo - Serape

Heritage-inspired. Performance-ready.

Outfitters of the Texas Gentleman

Honor your heritage.
Create your legacy.

gift guides

Set a new standard for gift giving.
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Maverick Vests

Our best-seller is back and in a new colorway.
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Journal

Timeless Icon

Learn more about the unmistakable symbol of Texas tradition that we chose to represent our brand.

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