new arrivals

New Gear. Same Texas Standard.
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everyday comfort

High-quality, comfortable, and reliable Basics for Everyday.
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Waterproof. lifeproof.

Texshield

Introducing the high-quality water-repellent coating designed to handle whatever you throw at it.
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STAFF FAVORITES

Top picks from the Texas Standard Team.
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The Traditions polo

Where Texan Spirit Meets Exceptional Style.
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The drifter shirt

The shirt that sets you apart. Confident, Sharp, and a little Rebellious.
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Shop by collection

Guayaberas
Guayaberas
Caps
Caps
Women
Women
Pearl Snaps
Pearl Snaps
Tees
Tees
Pants
Pants

Best Sellers This Week

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Guayabera Libre - Desert Bloom
$ 115.00
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Traditions Polo - Softbrush
$ 95.00
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Traditions Polo - Horseshoe
$ 95.00
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Traditions Polo - Dustbrush
$ 95.00
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Heritage Printed Tee - Jackalope
$ 35.00
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Heritage Cap - Modern Western Mesh
$ 35.00
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Waterloo Swim Shorts - Softbrush 7" Inseam
$ 70.00
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Waterloo Swim Shorts - Badlands 7" Inseam
$ 70.00
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Waterloo Swim Shorts - Desert Bloom 7" Inseam
$ 70.00
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Waterloo Swim Shorts - Bluebonnet 7" Inseam
$ 70.00
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Drifter Shirt - Texas Exes
$ 100.00
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Western Traditions Polo - Texas Exes
$ 100.00
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117 products

Journal

Timeless Icon

Learn more about the unmistakable symbol of Texas tradition that we chose to represent our brand.

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